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The imbalanced male-to-female ratio has been a longstanding problem in the gaming world, and even more so in the dating world. Be My Duo, an up-and-coming dating platform centralized around dating between gamers, seeks to tackle the commonplace problem of not having enough female demographics. With its innovative approach and gamer-centric features, Be My Duo aims to bridge the gap and provide a safe and inclusive space for male and female gamers to connect, form meaningful relationships, and share their passion for gaming. To create this safe and comfortable dating experience, we sought to overcome the first obstacle users often face when using dating apps – the onboarding process. Understanding the significance of this process, we conducted extensive interviews and testing to gain deep insights into the needs, preferences, and expectations of users. By meticulously fine-tuning the registration process, we aimed to provide a seamless and enjoyable journey right from the very beginning, ensuring that every user feels valued and respected throughout their experience with our platform.
competitor analysis
hinge
mobile
platform only
extensive
personality question
prompts
various inputs
for dating
preferences
preference q's
to create a
personality profile
tinder
mobile and desktop
platform only
requires phone
verification
very short
preference q's
to create a
personality profile
bumble
mobile and desktop
platform only
requires phone
verification
3 diff modes to use
the app in order to
differentiate user
needs
preference q's
to create a
personality profile
expectations
Nam enjoys dating apps where he's able to meet a diverse amount of users and have good conversations
Nam enjoys playing cozy games in his downtime, and hopes to find a partner he can share his hobbies with
Nam doesn’t use dating apps often because he feels like he is “advertising himself”, but puts effort and care into every connection that he makes
motivations
Nam enjoys playing cozy games solo, but has always felt that playing with his partner would be even better
Nam doesn’t meet new people often, so dating apps are a helpful way for him to meet new potential matches
Nam’s parents keep asking if he has a girlfriend, and would like to finally tell them “Yes"
testing
We recruited ten participants per testing session (a total of twenty overall) to observe going through the onboarding process. In addition to presenting users with the onboarding process prototype for usability testing, users were also interviewed on their experience with dating apps. Participants selected for testing were primarily female, gamed regularly, or had experience with using dating apps.
objectives
Determine how users feel about the length of the onboarding process
Determine if users understand all questions in the onboarding process
Inquire how users feel about app features, specifically the date availability feature
Do users feel the personality prompt questions properly allow them to express themselves?
Do users feel that profile questions will be helpful finding a match?
results
Long onboarding process was acceptable as long as users know they will receive better matches
Users disliked the inconsistent font size and spacing
Users felt numerous screens were too overwhelming in content
Verification screen: users appreciate a fast and simple verification process
Basic information screen: users wanted an option to skip sensitive or personal questions
Date availability screen: users were confused on how to list their availability
Add picture screen: users disliked have to provide a set amount of pictures to complete registration
designs
We recruited ten participants per testing session (a total of twenty overall) to observe going through the onboarding process. In addition to presenting users with the onboarding process prototype for usability testing, users were also interviewed on their experience with dating apps. Participants selected for testing were primarily female, gamed regularly, or had experience with using dating apps.
testing/designing: basic information
As this is a dating app centered around gamers, we wanted to ensure as many platforms were accounted for by adding more choices and an “other” selection for niche answers. We also rephrased questions to be more clear with users, in addition to increasing the font size to improve legibility and accessibility.
testing/designing: dating preferences
Here we wanted to address feedback from user interviews about the UI layout of questions, by increasing the size of text for legibility and adding clearer titles for every group of questions. Additionally, more dating options were included to better account for various user preferences and dating intentions.
testing/designing: gaming preferences
As this is a dating app centered around gamers, we wanted to ensure as many platforms were accounted for by adding more choices and an “other” selection for niche answers. We also rephrased questions to be more clear with users, in addition to increasing the font size to improve legibility and accessibility.
testing/designing: date availability
When working on these screens, we wanted to address user confusion in regard to how to select dates and times. We decided to create a flow with options that felt similar to other mobile calendars, with a floating button to select a date which would then prompt a user to drag and select time slots.
main takeaways
As this was my first time working on a team alongside other designers, I learned a lot about collaborating with others and how to communicate efficiently in a team. It also allowed me to experience firsthand working in an industry that I’m passionate about. Receiving feedback from Malik and being able to work alongside teammates was also an invaluable experience. The main challenge of this project for me was learning to work with various ideas and compromising. In doing so, however, I learned how to better understand and adapt to varying perspectives and preferences when designing. Creating designs alongside Natalie, Patrick, and Malik was truly my pleasure.
My main achievements for this project are:
Further developing user testing skills
Improving design and prototyping skills
Improving collaboration skills
Working with a strict timeline